Thursday 10 November 2016

MARKETING TRENDS FOR THE FUTURE

1. INSTORE MARKETING
 (a) Provide offers for customers, when they are in store.
 (b) According to research 80% of customers are using their smartphones in storm.
 (c) 70% are willing to recieve location based mobile adverts.

We can use ibeacons and send them notification about special  offers and new products.

If e commerce data is available then we can use that data to give customized advertisements to different customers.

2.VIDEO
 (a) By 2017 video will account for approximately 69% of all customer internet traffic.
 (b) Many researchers show that audience view brands more positively after watching the videos

Therefore many of the companies are investing in making videos about their products.

Types of Videos
1. LIVE VIDEOS
2. RECORDED VIDEOS
3. MIX OF LIVE AND RECORDED VIDEOS
4. WEBINARS
5. LIVE STREAMING PLATFORM

3. PROGRAMMATIC ADVERTISING
Content tailored towards the mobile experience that is quick, easy and relevant to the moble audience to read. Programmatic advertising growing faster than content for audience based advertising.
Its growing faster than content for audience based advertising.

4. PERSONALISATION
Its important that even with email campaigns doing more than just adding in person name, company name. But even more dynamic ads with in ad words campaign itself we need to also be using as a smart CRM tool to be able to send communications to the right audiences at the right time with the right content.

Personalizing content not just to the device they are using but also to the stage they are at our product journey.

5. NATIVE CONTENT
 Native content is a type of disguised advertising usually online, that matches the form and function of the platform upon which it appears.Growing massively, it is worth 4.7 billion dollars in 2013 and is estimated to be around 17.5billion dollars in 2017.

REASONS FOR SUCH GROWTH
Challenges faced by traditional online advertise in terms of view ability, measurability and  the rise of ad blocking constantly.

These are the future trends in digital advertising.




 
  

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