tag:blogger.com,1999:blog-79285411683501066352024-03-14T02:56:42.623-07:00Marketing: The Digital WayVartika Bishthttp://www.blogger.com/profile/11547893422099564691noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-7928541168350106635.post-31781540559016534572016-11-10T09:46:00.000-08:002016-11-10T09:46:37.634-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<u><b><span style="color: red;">MARKETING TRENDS FOR THE FUTURE</span></b></u><br />
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1.<span style="color: blue;"> <b>INSTORE MARKETING</b></span><br />
(a) Provide offers for customers, when they are in store.<br />
(b) According to research 80% of customers are using their smartphones in storm.<br />
(c) 70% are willing to recieve location based mobile adverts.<br />
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We can use ibeacons and send them notification about special offers and new products.<br />
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If e commerce data is available then we can use that data to give customized advertisements to different customers.<br />
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2.<b><span style="color: blue;">VIDEO</span></b><br />
(a) By 2017 video will account for approximately 69% of all customer internet traffic.<br />
(b) Many researchers show that audience view brands more positively after watching the videos<br />
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Therefore many of the companies are investing in making videos about their products.<br />
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Types of Videos<br />
1. LIVE VIDEOS<br />
2. RECORDED VIDEOS<br />
3. MIX OF LIVE AND RECORDED VIDEOS<br />
4. WEBINARS<br />
5. LIVE STREAMING PLATFORM<br />
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3.<span style="color: blue;"> <b>PROGRAMMATIC ADVERTISING</b></span><br />
Content tailored towards the mobile experience that is quick, easy and relevant to the moble audience to read. Programmatic advertising growing faster than content for audience based advertising.<br />
Its growing faster than content for audience based advertising.<br />
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4. <b><span style="color: blue;">PERSONALISATION</span></b><br />
Its important that even with email campaigns doing more than just adding in person name, company name. But even more dynamic ads with in ad words campaign itself we need to also be using as a smart CRM tool to be able to send communications to the right audiences at the right time with the right content.<br />
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Personalizing content not just to the device they are using but also to the stage they are at our product journey.<br />
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5. <b><span style="color: blue;">NATIVE CONTENT</span></b><br />
Native content is a type of disguised advertising usually online, that matches the form and function of the platform upon which it appears.Growing massively, it is worth 4.7 billion dollars in 2013 and is estimated to be around 17.5billion dollars in 2017.<br />
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<span style="color: magenta;">REASONS FOR SUCH GROWTH</span><br />
Challenges faced by traditional online advertise in terms of view ability, measurability and the rise of ad blocking constantly.<br />
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<span style="color: lime;"><i>These are the future trends in digital advertising.</i></span><br />
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Ajayhttp://www.blogger.com/profile/12624331922526076206noreply@blogger.com0tag:blogger.com,1999:blog-7928541168350106635.post-61735813426053052732016-11-03T09:47:00.004-07:002016-11-03T09:55:59.359-07:00Mobile Advertising in Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background: white; color: #990000; font-family: "georgia" , "times new roman" , serif; font-size: 10pt; line-height: 115%;">In a world that is growing
more dependent on smart phones every day, it is essential that we adjust our
approach to digital marketing accordingly. Recent studies</span><span style="font-family: "georgia" , "times new roman" , serif;"> </span><span style="background: white; color: #990000; font-family: "georgia" , "times new roman" , serif; font-size: 10pt; line-height: 115%;">show
that around 51% of the US population use mobile devices, while only about 42%
still actively use desktops. There are now</span><span style="font-family: "georgia" , "times new roman" , serif;"> </span><span style="background: white; color: #990000; font-family: "georgia" , "times new roman" , serif; font-size: 10pt; line-height: 115%;">billions of users on
mobile, whereas desktop users are measured in hundreds of millions.</span></div>
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<b><span style="font-family: "arial" , "sans-serif";">Chasing Behavior</span><o:p></o:p></b></div>
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<b><span style="font-family: "arial" , "sans-serif";"><br /></span></b></div>
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<span style="background: white; color: #990000; font-family: "georgia" , "serif"; font-size: 10.0pt;">These days, for the first time in history, <span style="color: #990000; text-decoration: none;">mobile usage
surpassed desktop</span> and marketers would be wise to capitalize on this
global platform shift. You shouldn’t expect to see conversions if you fail to
target users where they are—on their mobile devices. Companies allocating the
majority of their advertising budgets towards desktop are likely losing revenue
to their more progressive competitors. <o:p></o:p></span></div>
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<span style="background: white; color: #990000; font-family: "georgia" , "serif"; font-size: 10.0pt;"><br /></span></div>
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<span style="background: white; color: #990000; font-family: "georgia" , "serif"; font-size: 10.0pt;">Right now,
analysts <span style="color: #990000; text-decoration: none;">still see a
significant discrepancy</span> between mobile advertising expenditure and
mobile usage. This gap is expected to decrease within the next few years. As
advertisers alter spending behavior to mirror that of consumer behavior, mobile
ad revenue will steadily increase over the next few years. <o:p></o:p></span></div>
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<b><span style="color: #1a1a1a; font-family: "arial" , "sans-serif";">The Mobile Platform</span></b><b><span style="color: #346196; font-family: "times new roman" , "serif"; font-size: 18.0pt;"><o:p></o:p></span></b></div>
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<b><span style="color: #1a1a1a; font-family: "arial" , "sans-serif";"><br /></span></b></div>
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<span style="background: white; color: #990000; font-family: "georgia" , "serif"; font-size: 10.0pt;">Given these
trends in the mobile market, it has become essential for digital advertisers to
tap into the key mobile platforms of search, social media, display, and video. <o:p></o:p></span></div>
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<span style="background: white; color: #990000; font-family: "georgia" , "serif"; font-size: 10.0pt;">Mobile search and
social media have historically driven the greatest percentage of US mobile ad
revenue and should continue to do so in the next few years, with mobile display
and video ad revenue lagging not too far behind at <span style="color: #990000; text-decoration: none;">compound annual
growth rates of 96% and 73%</span> from 2013 to 2018. Noteworthy is the
fact that programmatic ads still account for less than half of mobile display
revenue due to the cookie-based targeting limitations on mobile devices. Within
mobile browsers, JavaScript tags—and thus the advertisements they trigger—can
be effectually blocked. However, mobile users spend the majority of their time
“in-app,” where JavaScript doesn’t exist. Therefore, mobile ads tend to have
better performance and reach when served in-app rather than on mobile browsers.</span><b><span style="color: #346196; font-family: "times new roman" , "serif"; font-size: 18.0pt;"><o:p></o:p></span></b></div>
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<b><span style="color: #1a1a1a; font-family: "arial" , "sans-serif";">Popular Ad Platforms Are
Going Mobile<o:p></o:p></span></b></div>
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<b><span style="color: #1a1a1a; font-family: "arial" , "sans-serif";"><br /></span></b></div>
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<span style="background: white; color: #990000; font-family: "georgia" , "serif"; font-size: 10.0pt;">Here are some
popular digital advertising platforms that have recently turned much of their
focus to mobile advertising:</span></div>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="color: #990000; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify;"><b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;">Google
AdWords:</span></b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"> Google AdWords runs a native mobile device app that,
like other native apps, is completely immune to the marketer’s bane — ad
blockers. In early 2016, Google began leveraging DoubleClick in a new wave
of native web ads. In addition, Google has added another platform, <a href="https://www.google.com/admob/"><span style="color: #990000; text-decoration: none;">AdMob</span></a>, which features
revenue-per-click advertising.</span></li>
</ul>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="color: #990000; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify;"><b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;">Bing
Advertising:</span></b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"> According to <a href="http://advertise.bingads.microsoft.com/en-us/mobile-advertising"><span style="color: #990000; text-decoration: none;">Bing</span></a>,
mobile searches account for a third of all Bing Network queries. Likewise,
nearly half of its ad clicks now come from smartphones.</span></li>
</ul>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="color: #990000; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify;"><b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;">Facebook
Ads:</span></b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"> According to <a href="https://www.statista.com/chart/2496/facebook-revenue-by-segment/"><span style="color: #990000; text-decoration: none;">Statista</span></a>,
mobile advertising has accounted for more than 90 percent of Facebook’s
revenue growth since 2012. Today, mobile generates 74 percent of
Facebook’s annual revenues.</span></li>
</ul>
<ul style="text-align: left;" type="disc">
<li class="MsoNormal" style="color: #990000; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify;"><b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;">Instagram
Ads:</span></b><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"> Instagram runs a native mobile device app that’s
completely unaffected by ad blockers. Plus, the Instagram community has
now grown to more than <a href="http://blog.instagram.com/post/129662501137/150922-400million"><span style="color: #990000; text-decoration: none;">400 million
users</span></a>, making it a marketer’s prospective paradise.</span></li>
</ul>
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Anil Kumarhttp://www.blogger.com/profile/10883397483644177028noreply@blogger.com1tag:blogger.com,1999:blog-7928541168350106635.post-72972169035240785962016-10-16T09:08:00.002-07:002016-10-17T02:45:07.935-07:00Digital marketing with creative Bill Boards<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white;"><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Digital Bill boards are an amazing way to integrate social media, countdowns, live updates, conditional content like weather, temperature, and news with traditional hoardings. They use mega size LCD/LED panels to give a virtual treat to their viewers.</span></span><br />
<span style="background-color: white;"><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;"><br /></span></span>
<span style="background-color: white;"><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">The features of these bill boards are:</span></span><br />
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<ol style="text-align: left;">
<li><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Flexible - Engage and develop a dialogue with consumers through unlimited creative executions, using a variety of digital outdoor signs.</span></li>
<li><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Time sensitive - Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions.</span></li>
<li><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Targeted - Impact specific geographic and demographic audiences close to the point of sale.</span></li>
<li><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Efficient - Optimize ad spend and work synergistically with other media to enhance ROI.</span></li>
</ol>
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<span style="background-color: white;"><span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Some of the digital marketing ads that we loved are included in this blog. Hope you'll like them too. Have a look !</span></span><br />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif; font-size: 12.8px;"><br /></span>
<span style="background-color: white; font-size: 12.8px;"><b style="font-size: 12.8px;"><span style="color: blue; font-family: "verdana" , sans-serif;">Example 1: British Airways (Teaser)</span></b></span><br />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif; font-size: 12.8px;"><br /></span>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/GtJx_pZjvzc/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/GtJx_pZjvzc?feature=player_embedded" width="320"></iframe></div>
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<b style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><br /></b>
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<b><span style="color: blue; font-family: "verdana" , sans-serif;">(Full video)</span></b></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/1c9FS5Myn4k/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/1c9FS5Myn4k?feature=player_embedded" width="320"></iframe></div>
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<div style="background-color: white; font-family: arial, sans-serif; font-size: 12.8px;">
<span style="color: blue;"><b style="font-family: Verdana, sans-serif; font-size: 12.8px;">Example 2</b><b style="font-family: Verdana, sans-serif; font-size: 12.8px;">: <span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">Audi BMW Bill board war</span></b></span></div>
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<b><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/FrPXd3REfzw/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/FrPXd3REfzw?feature=player_embedded" width="320"></iframe></div>
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<b><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
</div>
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<span style="color: blue; font-family: "verdana" , sans-serif;"><b style="font-size: 12.8px;">Example 3</b><b>: <span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">Miele S8 Vaccum Cleaner </span></b></span></div>
<div style="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;">
<b><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/OCvV6v2Jfuk/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/OCvV6v2Jfuk?feature=player_embedded" width="320"></iframe></div>
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<b><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
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<b><span style="color: black; font-family: "georgia" , "times new roman" , serif;"><br /></span></b></div>
</div>
<div style="background-color: white;">
<span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Hope you enjoyed! </span><br />
<span style="color: #990000; font-family: "georgia" , "times new roman" , serif;"><br /></span>
<span style="color: #990000; font-family: "georgia" , "times new roman" , serif;">Happy Reading!</span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: #990000;">- by Gaurav Mandan</span></span></div>
</div>
Gaurav Mandanhttp://www.blogger.com/profile/15930434566112359385noreply@blogger.com0tag:blogger.com,1999:blog-7928541168350106635.post-15073076411267478602016-10-12T00:47:00.002-07:002016-10-14T08:33:43.090-07:00Australia Post..... Connect closely<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: red; font-size: large;"><b><u>Australia Post- Live the words written</u></b></span></div>
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<span style="font-family: "times" , "times new roman" , serif;">Australia Postal services has started a new revolution in the field of Postal services by bringing a way to connect to people in a closer way. Email may have decimated snail mail, but for posts and couriers packages aren't as easy to send as bits and bytes. Australia posts brings a new way to gift your loved ones not only a parcel but along with it a video message which makes them happier and gives them a sense of involvement.</span><br />
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<span style="line-height: 107%;"><span style="font-family: "times" , "times new roman" , serif;">When packaging up a gift for friends and family,
the sender sticks the Video Stamp, which takes the form of a QR code, to their
parcel and scans it with a special smartphone app. They are then prompted to
record a personalized video message of up to 15 seconds, which the gift
recipient can view on their smartphone by again scanning the stamp when the
parcel arrives in the post.</span></span><o:p></o:p></div>
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<span style="line-height: 107%;"><span style="font-family: "times" , "times new roman" , serif;">Recipients
can use any QR code reader app to view the video message for up to 90 days
after the time of recording or, if they don't have a smartphone or tablet, they
can log into a web page with the details sent with the stamp. They can also
share the message on Facebook, Twitter and Google+ or send it in an email.</span></span><o:p></o:p></div>
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<span style="font-family: "times" , "times new roman" , serif;">Writing mails or sending Facebook messages are a medium to connect but the joy that one gets when he/she receives a letter from someone close is unmatched. And with this level of customization Australian postal services has attracted the attention of all its customers to immerse themselves again into an era where people would take out time and write their emotion out on a piece of paper.</span><br />
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<span style="font-family: "times" , "times new roman" , serif;">The following video shows how the Australia post is trying to bring out a new revolutionized way of sending live messages.</span><br />
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/Caeh8QsIgno/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/Caeh8QsIgno?feature=player_embedded" width="320"></iframe></div>
<a href="https://www.youtube.com/watch?v=Caeh8QsIgno">https://www.youtube.com/watch?v=Caeh8QsIgno</a><br />
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<span style="color: red; font-family: "times" , "times new roman" , serif; font-size: large;"><b><u style="background-color: white;">Personalized Postal stamps</u></b></span><br />
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<span style="font-family: "times" , "times new roman" , serif;">Not only this but the postal services also has an option of sending personalized posts.</span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHUDFou8S15onDB_ueX49fPFVLl-Aqy8_xqS2KTWxgfS35eYeMyXBCFjhqqDNZJ0QuvsC96TR2jqPV-GdeY8dAwyj-EJMh2of7rjkBhggB8yxhD86Vu-Y4G85L6IEcqA-YBjS-ftsR8C4t/s1600/post.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHUDFou8S15onDB_ueX49fPFVLl-Aqy8_xqS2KTWxgfS35eYeMyXBCFjhqqDNZJ0QuvsC96TR2jqPV-GdeY8dAwyj-EJMh2of7rjkBhggB8yxhD86Vu-Y4G85L6IEcqA-YBjS-ftsR8C4t/s320/post.jpg" width="229" /></a></span></div>
<span style="font-family: "times" , "times new roman" , serif;"> You just need to click a photo upload it to their website and then order the number of postal sheets you want. the more number of sheets you order the more you save. and after paying the minimal charges you will receive personalized stamps within a week. These stamps can be used for domestic as well as international posts.</span><br />
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<span style="font-family: "times" , "times new roman" , serif;">These all revolutions brought by them has led to a drastic increase in the customer base. According to me the main reason for this is that although people have started using app based platforms to connect to others but people feel more happy to write their emotions down. It also makes the reader more happy. </span></div>
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<span style="font-family: "times" , "times new roman" , serif;">Other countries which are a seeing a fall in the usage of postal services have started thinking on the lines of adopting these methods. Seeing the excitement of people towards this it it pretty hopeful that this service is going to be a huge success across the globe.</span><br />
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<span style="font-family: "times" , "times new roman" , serif;">The following video shows that Australia Post delivers their world class service across the world</span><br />
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/D0JM1_m7A7o/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/D0JM1_m7A7o?feature=player_embedded" width="320"></iframe></div>
<a href="https://www.youtube.com/watch?v=D0JM1_m7A7o">https://www.youtube.com/watch?v=D0JM1_m7A7o</a><br />
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Ajit Kumarhttp://www.blogger.com/profile/00952815081497502709noreply@blogger.com0tag:blogger.com,1999:blog-7928541168350106635.post-6640788961593857382016-10-09T03:55:00.000-07:002016-10-09T03:55:25.789-07:00Evolution of Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://1.bp.blogspot.com/-RvxsyKS1jLo/V_ohoTIjuVI/AAAAAAAAABg/2ERYoshLjkU-KjLoYYtWmbRXBKZntS5BgCK4B/s1600/History_Evolution_Digital_Marketing_64.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-RvxsyKS1jLo/V_ohoTIjuVI/AAAAAAAAABg/2ERYoshLjkU-KjLoYYtWmbRXBKZntS5BgCK4B/s1600/History_Evolution_Digital_Marketing_64.png" /></a></div>
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<span style="background-color: white; text-align: justify;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">In a world where over a 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing.</span></span><br />
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<span style="background-color: white; text-align: justify;"><span style="color: #444444;">The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted, but did not allow them to share this information over the web.</span></span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #444444;"><span style="text-align: justify;">In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. This marked the beginning of the transition to the digital era of marketing. Because of this gradual shift, the year 1994 saw new technologies enter the digital marketplace. The very same year, Yahoo</span><span style="text-align: justify;"> was launched.</span></span></span><br />
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<span style="background-color: white; color: #444444; font-family: Arial, Helvetica, sans-serif;"><span style="text-align: justify;">Also known as "Jerry's Guide to the World Wide Web" after its founder Jerry Yang, Yahoo received close to 1 million hits within the first year. This prompted wholesale changes in the digital marketing space, with companies </span><span style="text-align: justify;"><span style="font-family: Gotham Rounded SSm A, Gotham Rounded SSm B, Helvetica, Arial, sans-serif;">optimizing their website to pull in higher search engine rankings.</span></span></span></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; text-align: justify;">1998 saw the birth of </span>Google<span style="background-color: white; text-align: justify;">. Microsoft launched the MSN search engine and Yahoo brought to the market Yahoo web search. Two years later, the internet bubble burst and all the smaller search engines were either left behind or wiped out leaving more space for the giants in the business. The digital marketing world saw its first steep surge in 2006, when search engine traffic was reported to have grown to about 6.4 billion in a single month.</span></span></div>
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<span style="background-color: white; text-align: justify;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">Sensing an opportunity, Google began to expand, introducing such products as AdWords, which are 3 line ads that show up at the top or to the right of search engine results, and AdSense -which is a cost-per-click advertising scheme. In time, Google realized the value of analyzing the content they received and then target ads based on the interests of the users, and thus became a major player in the world of business.</span></span></div>
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<span style="background-color: white; text-align: justify;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">Then came Web 2.0, where people became more active participants rather than remain passive users. Web 2.0 allowed users to interact with other users and businesses. Labels like ‘super information highway’ began to be applied to the internet. As a result, information flow volumes –including channels utilized by digital marketers- increased manifold, and by 2004, internet advertising and marketing in the US alone brought in around $2.9 billion.</span></span></div>
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; text-align: justify;">Products marketed digitally are now available to customers at all times. Statistics collected </span><span style="background-color: white; text-align: justify;"> for 2014 show that posting on social media is the top onlin</span></span><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">e activity in the US. The average American spends 37 minutes a day on social media. 99% of digital marketers use Facebook to market, 97% use Twitter, 70% use Google+, 69% use Pinterest and 59% use Instagram. 70% of B2C marketers have acquired customers through Facebook. 67% of Twitter users are far more likely to buy from brands that they follow on Twitter. 83.8% of luxury brands have a presence on Pinterest. The top three social networking sites used by marketers are LinkedIn, Twitter, and Facebook.</span></div>
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<span style="background-color: white; text-align: justify;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;">The digital market is in a constant state of flux. A digital marketing professional must find ways to keep up with this change. They need to be able to keep an eye out for emerging trends and the development of newer and smarter Search Engine Algorithms. After all, nobody can afford to get left behind in this race.</span></span></div>
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Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-7928541168350106635.post-38701775035909416632016-10-05T23:27:00.001-07:002016-10-05T23:38:28.959-07:00Top 2 Trends in digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<b> Digital Marketing : Top 2 Latest Trends</b></span></h2>
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<span style="font-family: inherit; font-size: large;">Digital Marketing refers to the marketing of products or services through digital technologies including the internet, mobile phones or display advertising. With the growth of internet penetration the country, it has become a viable medium to reach out and interact with the end customers. </span></div>
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<span style="font-family: inherit; font-size: large;">Top 2 of the latest trends that are being looked upon as the game changers in digital marketing are:</span><br />
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1. Content Marketing</span></h3>
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<span style="font-family: inherit; font-size: large;">The idea behind content marketing is to create and deliver valuable content in order to change the behavior of the target customer. Companies try to come up with witty and intelligent content for their social media posts in order to engage customers and capture their interests. This content can be in the form of excellent photograpghs of the product posted on social media or other marketing channels as done by Rolex or videos which send out social messages by subtly hinting at the usage of the intended product.</span><br />
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Zomato</span></h4>
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<span style="font-family: inherit; font-size: large;">They usually share interesting pictures on social media which are intended at waking up the foodie inside the observers which in turn helps them in increasing the usage of their platform. Their do not post on a daily basis but make sure that whenever they do post, they come up with something interesting and creative.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCiWvaoK8Qemogkc3iF2txyUYM__QUKekayUWGjD4W1tbz0aE4Kzv4dtHxGRIVbO2qtcRxnyYJcPMJsKJofsCx13DWiotyUyZs7XhvtmV6tDCZh_3wn2lNoiwyJoyJDrDBgMp1-1FB00/s1600/zom+2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCiWvaoK8Qemogkc3iF2txyUYM__QUKekayUWGjD4W1tbz0aE4Kzv4dtHxGRIVbO2qtcRxnyYJcPMJsKJofsCx13DWiotyUyZs7XhvtmV6tDCZh_3wn2lNoiwyJoyJDrDBgMp1-1FB00/s400/zom+2.JPG" width="381" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"> <span style="color: #666666;">Zomato's Facebook Post from Janmashtami</span></span></div>
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2. Big Data Analytics</span></h3>
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<span style="font-family: inherit; font-size: large;"><span style="line-height: 107%;">In current scenario it is important for companies to measure
everything they do and keep a track of everything that they have done in the
past. Analytics offers techniques which enable companies to make sense out of
huge chunks of data that is produced every day. </span><span style="text-align: left;">Marketing Analytics tools help in analyzing the
responses received from the consumers and can then determine what the consumers
liked or disliked. This information can then be used to improve existing
campaigns.</span></span></div>
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<span style="font-family: inherit; font-size: large; text-align: left;">One of the most nascent yet most powerful marketing analytics tool is <b>predictive modelling. </b>It take in conventional data maintained by the marketers, performs crunching on it to reveal data patterns which can assist in predicting future buying behavior of the consumers.</span></div>
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<span style="font-family: inherit;"><b><span style="font-family: inherit; font-size: large;">Amazon</span></b><span style="font-size: 12.0pt;"><span style="font-family: inherit;"><span style="font-size: large;"> was one of the early adopters of
analytics for marketing. Remember their “<i>Customers
who bought this also bought</i>” section. It was an excellent way of marketing
their products to the consumers who were browsing through their online product
catalogue. Today, these recommendations are made by analyzing users past buying
behavior, items on their wish list etc. Therefore, the results generated are
far more accurate and have high probability of conversion into sales.</span> </span><span style="font-size: 12pt;"><o:p></o:p></span></span></span></div>
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<span style="color: #999999; font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt; text-align: left;">Amazon's Page depicting personalized Recommendations</span></div>
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Vartika Bishthttp://www.blogger.com/profile/11547893422099564691noreply@blogger.com1